1873

May 20, 1973 is the birthday of jeans, it was on this day that Jacob Davis and Levi Strauss received a patent for the creation of work overalls for farmers and miners

Leather label

Two horses pulling a pair of jeans in different directions and cannot break. With this, the inventors wanted to demonstrate the strength of the fabric

Made from denim (serge de Nîmes), the shape, with studded pockets and double orange stitching, is literally timeless

Hover over text

"Blue de Genes" has its origins in the Italian city of Genoa or Gene.
The fishermen of this city dyed fabrics with indigo pigment brought from India

blue color

Оriginally used to strengthen and durability the product, and later to identify the brand

Double orange stitching

small pocket

A small studded watch pocket was first added by Levi Strauss to their jeans in the late 1870s

Miners and other workers appreciated the copper rivets that "strengthened" the pockets. Before that, their pockets were often torn

Rivets on pockets

Fashion is mysterious

as a rule. Why are blue

jeans a classic?

You just hit on something

that happens to be

timeless and right

1973

women's jeans

women's jeans

In 1934 Levi Strauss & Co. ventured to change the course of women's fashion forever by releasing the first model of women's jeans, which became a symbol of equality and freedom

Lot 701

Called "Lot 701", Levi's women's jeans reflected Western style and were intended for working-class women on cattle ranches and ranches

I'm like every other woman: a closet full of clothes, but nothing to wear: So I wear jeans

CINEMA CAPTURE

CINEMA CAPTURE

CINEMA CAPTURE

Jeans, which for a long time were just work clothes, gained popularity thanks to the Hollywood Westerns of the 1930s

Rock stars have
made this style cool

The time of the hippies has arrived.
denim was associated with rebellion, individuality and self-expression

60s

Jeans have become a symbol of counterculture

Some SECONDARY SCHOOL

forbade wearing jeans

that ONLY increased their status!!!

hit the runway

Jeans hit

hit the runway

Anna Wintour shocked the fashion world when she placed a model in jeans on the cover of American Vogue

1988

Calvin Klein became the first designer to bring blue jeans to the podium

1976

By the 1990s, fashion houses such as Versace, Dolce & Gabbana and Dior had also entered the jean market

1990s

Jeans represent democracy in fashion

Jeans IN NUM

Jeans IN

NUMRERS

Over 1.25 billion pairs of jeans are sold every year. The average American owns seven pairs of blue jeans

1,250,000,000

The average price paid for a pair of jeans in the U.S. is well under $50. In Luanda, Angola, however, a pair of jeans typically costs $177. Geneva is another pricey city for blue jeans, with the average pair running $153

Gucci “Genius Jeans”

In 1998, the so-called Gucci “Genius Jeans” (not the one pictured above) made headlines by being named by the Guinness World Records as the most expensive jeans ever. It was first showcased in Milan, debuting for $3,134.

3,134 $

Dussault Apparel

Hand-crafted jeans from Dussault Apparel are then embellished with two rubies – one is of 16 carats and the other is of 26 half-carat. The jeans are also adorned with 8 half-carat diamonds along with 1080 grams of 18-carat white or rose gold.

250,000$

Secret Circus

A lot of people probably wouldn’t even give it a second look – until they see the back of the jeans. The right back pocket is encrusted with 15 diamonds, the main reason for that $1.3 million price.

1,300,000$

fast fashion

fast fashion

fast fashion

Don't Rush to Throw Out Your Old Favorite Jeans — they can have a new life

fast fashion effect

In the last 15 years, clothing production and consumption has doubled and the average consumer purchases 60% more clothing

Focus on the innovations that make jeans and all other products as durable as ever - materials created with thoughtful quality from sourcing to finishing

Sustainable fashion

In the last 15 years, clothing production and consumption has doubled and the average consumer purchases 60% more clothing.

green planet

ThankS for watching

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Julia Kostina

The project was created only for non-commercial as part of the creative course from Ania Melnik. All materials belong to their owners.

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